THE POSITIONING PLAYBOOK
5 STEPS TO DOMINATE YOUR MARKET WITH A WINNING POSITIONING STATEMENT
Get the FREE guide to gain a competitive edge.
Are you ready to dominate your market?
Struggling to Get Your Message Across?
In today’s crowded market, even great products go unnoticed without clear positioning. Confusing messaging means missed sales and lost opportunities.
The Positioning Playbook helps you cut through the noise, attract ideal customers, and set the foundation for growth. With five key questions, you’ll create a positioning strategy that drives results—whether you’re starting out or refining your current strategy.
What Others Are Saying About Pat and The Playbook
"Using Pat’s Positioning Playbook helped us rethink how we communicated our value to clients. After implementing the framework, we were able to clearly communicate why we are different and unique in our messaging."
- Co-Founders, Figures of Speech
Dez Thornton, Communications Consultant, Presentation Coach & Speech Writer
Bob Rathbun, Emmy Award-Winning TV Voice of the NBA’s Atlanta Hawks, Motivational Speaker & Author
“With over 30 years in the C-suite of iconic sports and entertainment organizations, I’ve faced countless challenges and change agents. Pat Alacqua and his Entrepreneur to Enterprise program are among the best at facilitating meaningful change. Pat is unmatched in startup operations—from conception and planning to anticipating every detail through implementation. I highly recommend him across all business types and industries.”
- Dr Bernie Mullin
Founder and Chairman, The Aspire Group, formerly CEO Atlanta Hawks (NBA), Atlanta Thrashers (NHL), Philips Arena, and formerly Chief Marketing Officer, NBA.
Build Your Scalable Market Position Today
Get instant access and create a strategy to stand out, attract customers, and accelerate your growth.
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Meet Your Guide, Pat Alacqua
As a business growth strategist with a proven track record of building businesses, I’ve helped leaders at all stages—whether they're starting out, taking successful companies to the next level, or pivoting established enterprises —clarify their offerings, overcome growth challenges, and move their careers and businesses forward faster.
I’ve applied this positioning framework in my own businesses, achieving scalable growth. I’m passionate about helping leaders like you find clarity in complexity, so you can confidently navigate challenges and scale your business with purpose.
Now, I’m excited to share these insights with you through the Positioning Playbook. It’s your first step toward creating the strategy to drive growth and take your company to the next level.
Why the Positioning Playbook Works
The Positioning Playbook is built on a proven framework that has helped businesses refine their messaging and accelerate growth. It simplifies the process of defining your market position into five actionable steps.
Positioning is about standing out in a way that highly resonates with your customers. This clarity drives growth as your business evolves.
The Playbook is Just the First Step. Execution is Key!
By the end of the Playbook, you'll have a positioning strategy that sets you apart. The real power then comes from applying what you’ve learned to your marketing and sales. Each step from here drives sustainable growth.
Start with small changes and watch how those improvements lead to greater clarity and business impact. Execution turns your new position into real results.
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Get Your Positioning Playbook Today
Build the strategy to dominate your market. Get instant access to your FREE 5-step guide to gain a competitive advantage. Start now. This Playbook is your first step to long-term success.
